Cartamz.com intends to be a public service, which informs the majority of consumers through its digital platforms, whose access is free. Being free, the economic viability of Cartamz.com can only be based on advertising. Without robust advertisers willing to initiate annual or semi-annual insertion contracts, the project would only survive with the support of external donors. This is not the way chosen.

Cartamz.com positions itself as a newspaper that wants to contribute to the improvement of the business environment and, therefore, bets on commercial relations with leading private sector actors operating in Mozambique. The advertising options of Cartamz.com have two dimensions: Display Advertisement (banners) and Branded Content (written publicity).

Display Advertisement

The Homepage of Cartamz.com has 6 banners (each can be managed according to the client's insertion plan) and a Section of the Exchange Rates of the Day. It also has interior banners. All banners on the homepage (including the exchange rate section) will be inserted, at zero cost, in the Carta of Day, which will be circulated by whatsapp with the summary of the main subjects. This circulation will give enormous visibility to the advertisers of Cartamz.com, because it will reach all corners of the country and the world.

Branded Content (written publicity)

This advertising model also serves as a tool for Cartamz.com business support. The sections of the newspaper include, among others, Companies, Brands and People. Here, Cartamz.com intends to capitalize advertisements about events and products of all nature, as long as they do not violate the criterion of legality and are within the general framework of decency. Companies, organizations and state entities will find here a space for the promotion of their events and products, in flowing text, news, illustrated with the images that are provided to Cartamz.com. To do so, interested parties should send their press releases to Cartamz.com.

Cartamz.com will evaluate if a particular press release is in the public interest and can be reported normally or if it is purely of a commercial or promotional approach, and if so it will be entered in the pure category of branded content, paying for the disclosure of that information.

Please contact us for more information